A logo is a graphic symbol or emblem used to identify a particular business, brand, or group. It’s used to identify and promote the brand across a variety of mediums, including physical products, online platforms, and promotional literature. A distinctive logo can provide a company an edge in a competitive market, convey its core beliefs to consumers, and leave a long-lasting impression on potential buyers.
Feminine brand design is a branding and design aesthetic that makes use of color palettes, forms, and typography more commonly associated with women. Feminine consumers are targeted with this style of design. A company’s brand design should reflect its beliefs, personality, and intended customers.
When and where can you use your logo?
Pretty much everywhere! Put your logo on anything you can think of, from your products and packaging to your social media and websites to your business cards, thank you notes, banners, newsletters, stickers, company vehicles, people stoppers, maps, invoicing, promotional merchandise, clothing, and even a tattoo.
Feminine brand designer and custom illustrator Criss Rosu says that creating the perfect logo suite for your feminine brand will help you grow your business audience. Following there are just a few ways to use a logo in your website and your business.
Logo Variation
To put it plainly, logo variations are different iterations of your logo. They share a lot of stylistic similarities. In fact, it’s best if they present as a cohesive front.
The most obvious difference between them is in their appearance. The primary logo, the secondary logo/wide logo, the submark, and the favicon are the four basic varieties, and each is suitable for a different use. Let’s discuss the proper context for each one!
Primary Logo
The primary logo is the most elaborate representation of your brand. Typically, a logo will have both text (your brand name) and an original image or emblem.
For large-scale applications like website headlines, brochures, and signs, nothing beats the primary logo.
Secondary logo
The secondary, or horizontal, logo has been simplified or redesigned in some way, perhaps by having the phrase removed. In other cases, a horizontal logo is nothing more than a simple typeface representing the brand name.
Letterheads, email signatures, and social media banners all benefit from wider logos.
Submark logo
A submark is a simplified and condensed version of the main logo. Several variations exist, such as when only the trademark symbol or initials are included. Submarks can be either a circle or a square.
Submarks are useful for small displays like social media profile images, footers, and watermarks where the major and secondary logos become unreadable.
Favicon
If you have a website, you should use a favicon, which is a little image that appears next to the tab’s title in the browser. Due to its diminutive size, it typically features simply the main logo’s emblem. If there is no corresponding icon in the brand’s logo system, the brand’s initials can serve as the favicon. I’m hoping that this little read has helped you better understand when and where the logo can be used, as well as the different logos that are available to you
