~ Lakmé‘s new brand ambassador Isabelle Kaif announces the winner of India’s first talent hunt for makeup artists ~
9th January 2018, Mumbai; With every season, Lakmé Fashion Week aims to boost talent across the Indian fashion industry through its mentoring programmes. With the onset of the Summer/Resort 2018 edition, LFW announced a new programme called ‘Makeup Gen- Next’.
The month-long digitally held competition, saw an overwhelming response from aspiring makeup artists across India. 5 makeup artists have been shortlisted from which a winner was selected. The panel of industry experts included Jaspreet Chandok, head of fashion IMG; Purnima Lamba, head of innovation Lakmé, Daniel Bauer, celebrity makeup artist and official Lakmé makeup expert; Aanam Chashmawala, leading beauty blogger and the newest face of Lakmé Isabelle Kaif.
Subham Bhattacharya from Delhi and Gazal Rawlyani from Hyderabad were announced the winners of the first edition of the Makeup Gen-Next programme who will closely work with India’s celebrated makeup artist Daniel Bauer at the upcoming Lakmé Fashion Week Summer/Resort 2018. The winner will be a part of the exclusive LFW backstage crew during the week.
“There is so much talent in the country and it is great that Lakmé and Lakmé Fashion Week is providing an opportunity to recognise this gift. The opportunity is huge! I am looking forward to seeing some spectacular beauty looks at fashion week this season!” says Isabelle Kaif, Brand ambassador, Lakmé.
“The Makeup Gen-Next programme is a remarkable platform for young and aspirating makeup artists from across India, to showcase their skill, energy and passion. Lakmé Fashion Week is the biggest event for any makeup artist working in India. I’ve seen really talented artists today. Very proud to help the new generation of talent rise to the top.” said, Daniel Bauer, official Lakmé Makeup expert
“Lakmé Fashion Week defines the future of Indian fashion, setting new trends each season. The makeup artists work their magic backstage to turn models into showstoppers. We have always had the country’s most renowned artists like Cory Walia, Kapil Bhalla, Clint Fernandes, Daniel Bauer, Natasha Nischol of Fat Mu, Donald Simrock and Sandhya Shekhar leading the makeup teams. We are now excited to see how the future of make-up would reinvent the Lakmé Fashion Week stage this season.“, said Purnima Lamba, Head of Innovations, Lakmé.
About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.
Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Summer/Resort 2018 will be held from January 31st – February 04th, 2018. For further information log on to http://www.Lakméfashionweek.co.in
Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com.
About IMG Reliance:
IMG Reliance Pvt. Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector Company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop, market and manage sports, fashion and entertainment in India.