ASUS Combines ‘Max’imum Style With ‘Max’imum Convenience
ASUS launched the new Zenfone Max on the 23rd of this month. This phone, along with other attractive features, boasts of a powerful 5000 mAh battery that lasts easily upto 3 days so you can live life #unplugged. It also comes with an OTG cable which converts the phone into a charger to power up other devices.When I was sent the device it was in a power on mode and was left unboxed for about 5 days, when I opened the box, to my surprise the battery was just half exhausted which says quite a lot about the claims made by the company.
The new ASUS Zenfone Max looks pretty much like its predecessors, with slight moderations here and there. I quite like the faux leather back panel and the silver detail on the edges, it makes it look like an expensive device. I will be using this phone as my Primary device for a few days and get back with a detailed review, until then, sharing the press release including full specifications of the ASUS Zenfone Max.
- Powerful Performance: Octa-core processor, 2GB/ 3GB RAM variations and 32GB internal storage expandable up to 64GB
- Uncompromising Battery: 5000 mAh battery with OTG cable that turns the Zenfone Max into an innovative charger for other devices
- Inimitable Style: Sleek, durable and available in three interesting colours, the phone sports an air of luxury and offers heightened personalization
- Brand Ambassador: A unique association with Sonakshi Sinha entails the superstar being a part of ASUS’ digital campaign, #LiveUnplugged and trying the products prior to the launch to build a stronger end-user connect
India, May 23, 2016: ASUS today launched the advanced version of one of its best-selling smartphones in the country – Zenfone Max. Known for its 5000 mAh battery and stylish looks, the smartphone is meant for users who are always on the move and demand superior performance along with an elegant style. The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Zenfone Max with 2GB RAM is available for Rs. 9,999 and can be pre-ordered on Flipkart while Zenfone Max with 3GB RAM is available for Rs. 12,999 and can be purchased from Amazon, Snapdeal and Flipkart. The 3GB RAM variant will also be available at ASUS Exclusive stores and all other retail stores across India, at a later date.
Equipped with a 5000 mAh battery, the Zenfone Max can last longer without charging and is also capable of being a power bank for other gadgets making it an essential product for daily use.
Enhanced and Superior Performance
The new Zenfone Max gives the users a super-responsive lag-free user experience because of the Qualcomm Snapdragon 615 Octa-Core processor with a 2GB or 3GB RAM. The use of the latest 4G LTE technology enables the users to utilize high mobile data speeds. Users can enjoy multi-tasking and blazing fast performance enabling them to their live their digital lives to the fullest.
Making a Fashion Statement
Available in three different colours – black, orange and blue, the new Zenfone Max boasts of an extremely thin body that measures only 5.2 mm at its thinnest edge. The surrounding metal-like edge makes it durable while the back with the look and feel of embossed leather makes the phone look chic and fashionable for every occasion.
A Battery That Lasts Longer
The powerful 5000 mAh battery requires fewer charging cycles making the phone last longer and more efficient. The lithium-polymer battery, when fully charged, provides 914.4 hours of standby time or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback. The accompanying OTG cable turns the phone into a charger to power up the users’ other gadgets, making it a useful everyday accompaniment.
Enriching User Interface
Backed by Android M 6.0.1 and ASUS ZenUI, the new Zenfone Max includes advanced features to satisfy power users. The Power Saver mode helps users manage and extend the battery life even more. With five battery modes and two smart switches that users can configure to make their own battery optimization settings and help the battery last even longer.
Capture Stunning Images, Always!
The new ZenFone Max has a 13 Megapixel, f/2.0-aperture rear camera with the ASUS PixelMaster 2.0 technology and dual-LED flash for natural-looking photography. It also features Laser Auto Focus technology that helps photography enthusiasts focus on an object in as fast as 0.03 seconds. ZenFone Max’s front camera is a 5 Megapixel, f/2.0-aperture camera with 85̊ wide-viewing angle that helps in incorporating more information and details into the picture.
Vibrant Viewing Experience With Bluelight Filter
Featuring a 5.5 inch HD (1280 x 720) IPS display with full-screen lamination and ASUS TruVivid technology, the new Zenfone Max provides superior clarity, brightness and touch responsiveness. The Bluelight Filter for Eye Care protects the users’ eyes from strain during prolonged usage.