project aloft

Bigger and better this year with new entrants from Australia and Indonesia in the


project aloft

Starting 5 July to 21 August 2017, aspiring musicians are invited to submit original songs to, for a chance to win a mentorship by MTV and Believe Distribution Services, a Believe Distribution Services deal for marketing and distribution, and US$10,000 to fund their music journey.

SINGAPORE, 3 July 2017 – Designed for the millennial traveler, Marriott International’s Aloft® Hotels and  the biggest and boldest global youth brand,  MTV,  is now accepting submissions for  the  fourth Asia Pacific edition of Project Aloft Star, amplified by MTV. With the success of the past three years, the  reach  of  the  competition  is  now  extended  to  Australia  and  Indonesia.  Providing  an  annual platform to discover  music talent, the  competition  will identify and support  aspiring  music acts  in nine markets: Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan and Thailand. Last year, the competition drew over 500 entries and 600,000 public votes.

Project Aloft Star, amplified by MTV; promotes  Aloft’s commitment to supporting self-expression by identifying  the latest emerging music talents in the region.  The  response  every year  from musicians and  fans  has  been  tremendous  and  the  competition  is  a  highly  anticipated  event  that’s  become known for showcasing original music from  aspiring acts. Together with MTV, Aloft has helped boost the visibility and quality of original compositions amongst  musicians and  continues  to be a catalyst for musical  creativity,  with  Project  Aloft  Star  serving as  a  platform  for  showcasing  the  hottest  upand-coming artists.

Rocking  the  world  since  its  debut  in  2008,  Aloft  Hotels  is  a  trailblazer  in  the  live-music  scene worldwide. The  brand  has always been committed to cutting-edge music programming, leading the way  as  an  industry  innovator  by  supporting  live  acts  in  its  hotels  through  its  Live  at  Aloft  Hotels music program held at its buzzing W XYZ bars across the globe.

“Aloft  Hotels  is designed for  those  who love open thinking and open expression, and  Project Aloft Star  captures  the  brand’s  belief  in  self-expression  through  music,”  said  Mike  Fulkerson,  Vice President, Brand  & Marketing, Asia Pacific.  “We’re excited to be exploring new  talents this year by opening up entries to include Australia and Indonesia. We  also  want all  music-lovers to be involved by voting for their favorite musicians via the website as well as engaging with us on our social media channels.” Partnering with music and entertainment powerhouse  MTV,  Project Aloft Star  is expected to create region-wide  awareness  and  buzz  for  the  latest  instalment of  the  exciting  competition.  MTV  is the only global music player with coordinated local on-air and online teams, reaching millions of music fans  every  day.  From  large-scale  live  shows  to on-air  programmes  such  as  MTV  Ok  Danceoke  and MTV PUSH, MTV is widely recognized as a youth destination for discovering music and talents.

“This  partnership  is  truly  a  testament  to  MTV’s  and  Aloft’s  common  vision  of  supporting  aspiring artists  for four years running, and through the passion point of music.  The Asia Pacific music scene is diverse  and constantly evolving,  and our expertise lies in working with the newest  acts,  and helping them  uncover their  passion as well as  connecting them  with new opportunities and fans across Asia Pacific.  We  are  looking  forward  to  build  upon  our  successful  collaboration  with  Aloft  Hotels,  to discover  and  shape  the  music  stars  of  tomorrow,”  said  Paras  Sharma,  Senior  Vice  President  and General Manager, Southeast Asia, Viacom International Media Networks.

Submission details

The  competition  covers  key  markets  in  the  Asia  Pacific  via  three  contest  clusters  consisting  of Greater  China  (China,  Hong  Kong  and  Taiwan),  Southeast  Asia  and  Australia  (Australia,  Indonesia, Malaysia, Singapore and Thailand), and South Korea. Bands,  artists  and  songwriters  are  invited  to  submit  their  original  compositions

1)  either  through YouTube,  Youku,  or  SoundCloud


2) links  to  the  website  at,  between  5 July to 21 August 2017.


Public voting for People’s Choice Finalist

Four finalists will be shortlisted for each cluster – three will be selected by judges from MTV, and the fourth will be a People’s Choice finalist.  From  25  August to 11 September, the  public can vote for their favorite  artist  from  curated entries on  One voter per cluster will also stand a chance to win US$1,000.


Live finals at the newest Aloft Hotels in Asia The four shortlisted finalists

3) In each cluster will perform at the finals in front of a live audience,  and a  panel  of  judges  from  Aloft,  MTV  and  the  music  entertainment  industry.  Aloft  and  MTV  are partnering  up  with  Believe  Distribution  Services  –  a  leading  independent  distributor  and  services provider for artists and labels worldwide  –  to offer a career-changing prize. Each winning artist will

1) All original entries will receive a free single release from TuneCore to get your music distributed to Spotify, iTunes, Apple Music and other digital music stores.

2) All clusters except Greater China can submit through YouTube or SoundCloud. Submissions in Greater China can be through a Youku link or an uploaded audio/video file to

3) In each cluster, the top three participants will be chosen by MTV, and the fourth participant will be chosen by public vote from a list of 15 participants. For more details, please view from 5 July 2017. receive  a  mentorship  from  MTV  and  Believe  Distribution  Services,  a  Believe  Distribution  Services deal for marketing and distribution, and US$10,000 to kickstart their music career. Finals will be held from  October to November 2017 at Asia’s newest Aloft hotels: Aloft Perth for the Australia  and  Southeast  Asia  finals,  Aloft  Seoul  Myeongdong  for  the  South  Korea  finals,  and  Aloft Taipei Zhongshan for the Greater China finals.


Aloft and MTV as the platform for emerging artists

Both  MTV  and  Aloft  have  built  a  reputation  for  advocating  and  supporting  emerging  artists,  with several Project Aloft Star winners achieving further success.  Southeast Asia cluster winner in 2016, Soph  Retief, produced and released her first music video “Guys Like You”, the song that clinched her win and will be performing at the Tunbridge Wells festival in July 2017.  Winner of the Greater China cluster  in  2016,  Wang  Dazhi  (a.k.a.  Big  Tattoo),  appeared  on  hip  hop  reality  show  ‘Rap  of  China’, made  an  appearance  on  the  movie  “Miss Puff”,  and  was  the  special  guest  at  well-known  Chinese rocker  Cui  Jian’s  30th anniversary  concert.  Meanwhile,  Jenny  &  the  Scallywags  from  Thailand,  the winner of the 2015 Southeast Asia cluster, went on to  release their 10-track album, ‘Shaking Heart’, amidst a collaboration with indie artist Phum Viphurit and performances  at festivals.  GTXperiment from Malaysia, the winner of the Southeast Asia cluster in 2014, won the “Best Collaboration” award at the  VIMA Music Awards 2017, and their  single “Terus Menunggu” reached the TV3 Muzik Muzik charts.

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About Aloft Hotels

With more than 125 hotels now open in nearly 20 countries and territories around the world, Aloft Hotels, part of Marriott International, Inc., delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. Aloft is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at for instant elite status matching and unlimited points transfer. For more information, please visit and follow along on Facebook, Twitter, and Instagram.

Marriott International, Inc.  (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a  portfolio  of  more  than  6,100  properties  in  30  leading  hotel  brands  spanning  124  countries  and territories.  Marriott  operates  and  franchises  hotels  and  licenses  vacation  ownership  resorts  all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which  includes  The  Ritz-Carlton Rewards®,  and  Starwood  Preferred  Guest®. For  more  information, please  visit  our  website  at,  and  for  the  latest  company  news,  visit  In  addition,  connect  with  us  on  Facebook  and  @MarriottIntl  on Twitter and Instagram.


About MTV

MTV  is  the  world’s  biggest  youth  entertainment  brand.  With  a  global  reach  of  nearly  785  million households,  MTV  is  the  cultural  home  of  the  millennial  generation,  music  fans  and  artists,  and  a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with  its  award-winning  content  built  around  compelling  storytelling,  music  discovery  and  activism across  TV,  online  and  mobile. Outside  of  the  United  States,  MTV  is  part  of  Viacom  International Media Networks, a division of Viacom Inc. (NASDAQ:  VIAB, VIA), one of the world’s leading creators of  programming  and  content  across  all  platforms. For  more  information  about  MTV  in  Asia,  visit


About Believe Distribution Services

Believe offers smart distribution and marketing services for artists & labels worldwide. The company has over 400 employees globally with 32 offices around the world. Believe empowers artists and labels to maximize the value of their music in the transitioning digital music space by providing them with a full suite of services: digital music and video distribution, digital marketing and promotion services, synchronization and neighboring rights management, full label services including international physical distribution and campaign management, as well as an in-house record label AllPoints, and DIY distribution platform TuneCore. The company prides itself on providing personal tailor made services for each label and artist. Championing innovation and transparency throughout its ten-year history, Believe has developed leading in-house technology as well as a range of analytical and promotional tools to help labels & artists leverage the benefits of digital.

For additional information, please visit


About TuneCore

TuneCore  brings more music to more people, while helping musicians and songwriters increase money-earning opportunities and take charge of their own careers. The company has one of the highest  artist  revenue-generating  music  catalogs  in  the  world,  earning  TuneCore  Artists  $920 million  from  over  75  billion  downloads  and  streams  since  inception.  TuneCore  Music Distribution  services  help  artists,  labels  and  managers  sell  their  music  through  iTunes,  Apple Music, Spotify, Amazon Music, Google Play and other major download and streaming sites while retaining 100 percent of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing  Administration  assists  songwriters  by  administering  their  compositions  through licensing, registration, world-wide royalty collections, and placement opportunities in film, TV, commercials, video games and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard.  TuneCore, part of Believe Digital Services, operates as an independent company and is headquartered  in  Brooklyn,  NY  with  offices  in  Burbank,  CA,  Nashville,  TN,  New  Orleans,  LA, Atlanta, GA and Austin, TX, and global expansions in the UK, Australia, Japan,  Canada, Germany, France  and  Italy.


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